Information and measurement company Nielsen today released in Singapore the first Southeast Asia Digital Consumer Report, declaring that widening internet usage is “revolutionizing digital media usage” in the region.
According to Nielsen:
Rapid technological developments, including high-speed internet access and WiFi, and increasing ownership of connected devices such as smartphones and tablets are revolutionizing digital media usage in Southeast Asia, with internet usage in some markets surpassing time spent on traditional media such as television, radio or print.