Members of online community PinoyPSP quietly launched this week a web ad campaign titled “PSP is better than sex”, featuring photos of Sony Playstation Portable users in provocative poses while playing their favorite handheld.

The photo set by amateur photographer Mark Baul of darckedesigns has received compliments from members of the Digital Photographer Philippines online forum.

Mark said that he used a Nikon D40 with the 18-55mm lens and improvised lights from several lamps. The photos were shot at an old house along Vito Cruz in Malate, Manila.

Models’ names are Pola, Rogel, Jamirxp, Dhez, Mcoy, Anne, Reese, Chadchad. Except for Pola, all are PinoyPSP members.

The entire shoot took five hours, Mark said, adding that photos are principally aimed to help launch PinoyPSP’s 3rd edition community shirts.

Sony PR executives should be rejoicing as this effort cuts down ad expenses. PSP users themselves are helping raise awareness of Sony gaming handheld.

Photos at the jump.