Today, as we tackle social media for social good, I wish to share and call out the elephant in the room…

Thanks to Filipino netizens, the Philippines has become, since late 2010, the world’s social media capital.

Social media, digital, the web, new media – whatever we call what we do online (and which we do so with such sophistication befitting the title “social media capital”) has become important to a growing number of Filipinos across classes, sectors, regions, causes and industries.