Is this positive or negative?

Bayan Telecommunications, formerly Bayantel and now simply Bayan, has announced that it will start its cellular mobile service in 2008, but on a smaller scale and on top of the company’s wireless landline offering.

Positive because it will new and more choices for consumer, negative because of the “smaller scale” being planned. Big guns Globe and Smart can easily smother such small-time efforts.

A Bayan executive says that the new cellular service “could be offered on top of our CDMA-based wireless landline using GSM signal.

Let’s see how this unravels.