How is social media changing ASEAN?

Together with colleague Delwin Keasberry, a.k.a. @BruneiTweet and the man behind Projek Brunei, we led a master class with the same title at the ASEAN100 Leadership Forum on Sept. 29, 2011 at the Shangrila Hotel in Makati City, Philippines.

Here is the presentation I shared at the master class:

ASEAN100: Social media and change in ASEAN

(Disclaimer: All photos, visuals, graphs, tables and other intellectual property cited and used in this presentation belong to their respective owners.)

We had an interesting and wide-ranging interaction during the master class main discussion. We touched many aspects of social media and how governments, businesses, citizens and even families are reacting to it. The points raised merit several blog posts which I hope (I really do!) to tackle in the near future.

Meanwhile, also allow me to respond to some of the concerns raised during the master class through examples:

How about example of digital, social media and advertising?

Starhub Musical Fitting Room

Tesco Homeplus Virtual Store

FedEx Changing Worlds

Social media at work?

Here meanwhile is a video that deals with questions on social media at work:

Where do we find social media and digital consultants and professionals?

I’m sure that across ASEAN, we have a growing corps of bloggers and social media denizens who are being tapped by governments and businesses, big and small, to help them in their objectives in this growing and evolving channel. Some government agencies and companies may not look far because there may be an employee there just waiting for a chance to help.

In the Philippines, there have been steps towards “professionalizing” social media work. Thanks to the Internet and Mobile Marketing Association of the Philippines (IMMAP), we now have a Certified Digital PR and Certified Digital Marketer programs.