Alan Soon: Tips for using social media in election coverage

Alan Soon, Yahoo! Southeast Asia managing editor, today spoke at the Yahoo! Philippines forum on social media and shared his insights on the role of social media in the elections and in news-gathering.

In his talk titled “The NOW revolution”, Soon shared his eight tips for covering the elections, the social media way:

1. Get the basics right
2. Be quick but be right
3. Shepherd the community
4. Seed dialogue
5. Listen for trends
6. Open as many doors for engagement
7. Leverage personal brand
8. Think across media

Yahoo! Philippines launched its Purple Thumb microsite through the forum, with bloggers, students, journalists, and political leaders in attendance.